Our Brand Story
Our Brand Story
I'm popping in to share a story with you.
The first stage of The Wellbeing Connexion refresh - Visual Branding.
The process was absolutely incredible, more than I could ever expect. It's much more than just graphic design. The story of The Wellbeing Connexion is encoded into every element of the branding.
And I have the incredible team at Sophie Co. to thank for this experience.
So let me introduce you firstly to the colour palette.
The colours were channelled with inspiration from words like, earth, cleansing, connection, cuppa teas and warm hugs, riverbank, ochre, healing, safety, warmth, spirited, freedom, power, bold, inner peace and more.
And here's what they mean in order from left to right of the above colour palette.
Rich in knowledge
After the rains come
After the heaving soaking of the rain
It starts to fade
We start to come into our knowledge
and we start to use that knowledge.
Skin colour representation.
Whilst the dark brown colour of some of our skin it isn’t for all
and so, the knowledge is held within all of our diverse communities
and we all have that knowledge of in our ways of knowing, being and doing.
This shade of mustard brings a cheerful and warm energy. It inspires us to remain open minded and can lead to enhanced creativity and artistry. It brings about your self-expression and increases your intuition.
Pink is a colour that we associate with desert sunsets. Pinks have been used by many contemporary Indigenous artworks, especially by women since the mid 1980's to reveal and celebrate the women’s stories with colours that resonated.
MOTHER EARTH STONE:
This colour enhances our innate personal integrity and helps to provide focus. It symbolises purity faith and sincerity. It is dependable, conservative, and flexible as well as neutral, calm, and relaxing.
This soft colour sets a relaxed tone of understated elegance with a quiet coolness. It is all about tenderness and gracious strength in maturity.
I have no other words to add to this stunning pallet! The descriptions say it all 🤗 I hope you feel it too.
You will also notice a monogram version of our logo at the top of this post and on our socials on the healing mud background. If you look closely you can see some of the pattern in our new logo.
You’ll also notice the shadows or the dappled light - an element to represent our shadows and deep listening and quiet still awareness that connects us and nurtures our spiritual well-being.
I even found that through the process I have some "copy" to use on our website (which is also coming soon) and socials.
So much HEART, LOVE & COLLABORATION in this partnership of creation.
And there is more. Check out these logo perspectives that you'll see weave in and out of The Wellbeing Connexion offerings...
Along with the elements I have already shared you will also notice some other bits and pieces here and there, like our gorgeous illustrations & other graphic elements.
I'm so stoked! The first phase is done!
All is revealed and I'm incredibly happy 😊